Our Story

How Sundance Louvered Roofs Came To Be

Here is our story:

In 1979 I put an aluminum patio cover on the back of my home to give me some shade and protection from the elements.  What I didn’t realize even though my wife had told me, was that it would block the natural light from coming into our home through the patio windows.  I soon found out I had to now turn the light on in my dining room just to read the morning paper.  Over the next couple of years as I went into many homes of friends, neighbors, and relatives I saw how their windows and patio doors filled their homes with natural light while mine did not.

In 1981, I was hired as a salesman for a home-improvement company in Ogden, Utah, and started selling patio covers. Having gone through the patio cover darkening experience with my own home I looked for other options to offer customers and found basically there weren’t any good ones. I did find retractable canvas awnings that might blow away in the wind if you left them out and the fabric had to be replaced every few years. I also found wood and aluminum pergolas which cut out 70% of the natural sunlight and offered little or no protection from the elements. Neither of these patio products was the solution to the problem.

For nearly 26 years I sold outdoor products directly to homeowners and as a manufacturing rep without a good solution to the darkening problem. Finally, in 2007, I was introduced to a bottom pivot louvered roof system that was made in Israel and sold out of Phoenix AZ.

I was so excited about the product and started selling so many of them that three months later I was asked by the manufacturer to be the national sales manager for the USA. Over the next three and one-half years I set up over 150 dealers nationwide to sell the product in local markets.  The opening and closing were wonderful but there were many things lacking in that louvered roof including the fact that the manufacture started getting all the parts from China.

I had the opportunity to be a partner with a new similar product based in Louisville KY. I felt this was a much better product because the louvers would be extruded aluminum not roll formed.  It was many times stronger and manufactured in the United States. After a while, though I found with larger size projects the extra weight of the louver with a bottom pivot system would require up to 500 pounds of pressure to open them.  I felt that this design flaw would greatly limit the longevity of the mechanism and motor because of the extreme stress.  

After the company was sold I was invited to work for my third louvered roof company as the national sales manager based out of Sacramento California.  It was a beautiful system with a center pivot mechanism to balance the louvers which allowed for much less stress to open and close them.  Because of the flat design, the louver, however, could only span 12 feet so it greatly limited the size of the bays.

In 2016 I was asked to be a partner with a company in Kansas City. With my 9 years experience in louvered roofs and knowing what things could be improved we started designing the next generation louvered roof.  After testing many different designs we came up with the tectonic arched center pivot louver which is 20% stronger than all other louvers on the market. We called the product the Sundance Louvered Roof. It was designed with 14 advantages over other Louvered roofs. As soon as we had a working prototype we applied for the patents on the product.  

In September 2019, we moved the headquarters to Ogden Utah and changed the business model to having multiple licensed manufacturing facilities around the USA. Each facility stock product for the local dealers in their area. By the end of 2020, we plan to have many manufacturing locations up and running.

We currently have projects installed in 23 States with over 320 dealers.

Hal Torman

Sundance Louvered Roofs